They have teamed up with a firm that has specialized in child abuse cases for the expertise in handling the emotions that would come up with clients in dealing with this. -- RICHARD OLIVER
It does really seem that way.
Some of the wording in the ad in spot-on:
It's not too late to receive help and seek accountability for those responsible. This is not something to be handled privately by the Watchtower!
Also the website:
Allegedly, more than 25 years ago, the Jehovah’s Witness’ Governing Body, the group of men who make and approve all policies, sent a memo to the elders of all 14,000 congregations stating that child sex abuse is a private matter and shouldn’t be discussed with anyone, especially the police. The memo also stated that revealing child sex abuse to law enforcement would result in punishment.
It is believed that elders were instead instructed to fill out a form when abuse occurred. These forms were then scanned into a database. This leads investigators to believe that there are thousands of hidden records of sexual abuse within the Jehovah’s Witnesses.
This isn't some cookie-cutter operation. They've obviously done their homework.